Chinese mothers spend one-third of their online time on shopping in 2015 according to CTR Market Research. In comparison, Chinese moms’ time on social media is only one third as much as on Online.

About 85.7% mothers in China buy baby’s products online. The majority of them received high education with high income so that they could get relatively high quality goods by shopping online, especially shopping overseas goods. About 91.3% mothers buy baby’s products offline.

Expenditure mothers spend offline shopping (55.7%) is not much more than online (44.3%). In China, over 16 million infants are born every year and the number of infants aged 0 to 3 years is more than 70 million. Chinese mothercare products market has a huge potential and bright future considering the Chinese government has just allowed two children for each family.

63.1% Chinese internet users will shop online this year, which is more than 400 million people estimated by eMarketer. By 2020, the number of Chinese internet users is expected to reach 80% of the total population, and 70% of them would shop online.

Transaction value of China’s mothercare products on the online shopping platforms reached 190.24 billion yuan (US$29.67 billion) in the first half of 2015, and more male shoppers bought mothercare products than female since 2014.

Also read: China Mobile Shopping Turnover Surpassed PC in Q2 2015

Top 10 internet services didn’t change too much in June 2013, the ranking was the same as May. Users spent most time on watching online videos, with 35% in May. Followed by social network and search.

Compared to May, the time spent on social network dropped 1.1%, and time spent on social network increased 0.5% in June 2013.