The novel coronavirus outbreak has increased the demand for telecommuting and online education, which has led to an increase in demand for tablet computers. However, the factors such as lockdown, manpower, spare parts, logistics, and others have led to the difficulty in meeting the market demand from the factory capacity, and the mainstream brand products are in a shortage for a long time.

IDC believes that affected by the epidemic, telecommuting and online education will be further normalized in the future, and the demand for tablet computers will be significantly increased.

Affected by the epidemic, in the first quarter, the shipments of business tablet markets were significantly reduced, with only 620,000 units shipped, down 47.8% year on year.

Driven by the demand for online education of students, the performance of the consumer market is better than expected, but the production capacity still restricts the supply of products. The shipment volume is about 3.1 million units, down 24.6% year on year.

Huawei’s shipment volume ranks the first, about 1.5 million, with a year-on-year growth of 4.3%, accounting for 40.2% of the market share.

Apple’s followed closely, with 1.31 million units shipped, with a year-on-year drop of 42.5%, accounting for 35.1% of the market share.

Xiaomi’s third, with a year-on-year drop of 31.3%, accounting for 5.5% of the market share; Microsoft and Lenovo are in the fourth and fifth place with shipments of about 120,000 and 60,000 units respectively, with market shares of 3.2% and 1.7% respectively.

Read China’s tablet shipment in the latest quarter here.

Over 70% China tablet users use tablets on a daily basis for an average 1.9 hours per day according to a Tencent research.

Home, public place, and train station and airport are the top three places for tablet usage in China.

Near 40% tablet users average usage is more than 4 hours. Most tablet usage in China was in the evening at home.

Near 50% share tablet with family; and tablet sharing is more common with iPad in China than Android powered tablets.

Read more here.

GlobalWebIndex data showed that 65% of netizen worldwide accessed internet via mobile phone, while the percentage was even higher in specific country-China had 83% mobile internet penetration with approximately 383 million netizens.

China had the highest tablet internet penetration as well, reaching 39% in Q4 2013.

In tablet and mobile phone markets, notably there were several burgeoning internet markets in the top 10 lists. However, developed market such as Sweden ranked the fifth in mobile internet, and tablet usage in USA and UK were quite common. These data once again indicated portable internet access devices were rapidly accepted by burgeoning markets.

According to China SARFT, or State Administration of Radio, Film and Television, China TV open rate has dropped from 70% to 30% in 2013. The report showed that under the impact of PC, tablet and smartphone, TV open rate dropped from 70% three years ago to 30% in 2013. Senior became the majority of traditional TV audience, even for those who both watched TV and online videos, they preferred online videos more.

The loss of young watchers endangered TV advertising. Online advertising had been growing from 2007 to 2012, 3 out of 6 years with more than 120% growth rate, outperformed the growth of TV advertising.

Online video websites gradually earned more advertising over the years, its online advertising revenue was 3.14 billion yuan (USD 512 million), it reached 9.25 billion yuan (USD 1.51 billion) in 2012.

Although the number of online video users could not compete with TV users, it has high penetration rate in high education and high income young people. And in 1980s, official media had 80% say in reporting; in 2012, non-official media gained 75% say in 20 hot online events.

Tablet had became the third electronic products, after notebook and smartphone. ZDC, a ZOL Data Center, did a research on Chinese tablet users behavior in September 2013, based on data from ZOL website.

According to the research, more than 70% users surveyed own tablets. Convenience was the top reason for having a tablet.

About 60% said they used tablets everyday. 32.2% used it frequently.

Most people used tablets for entertainment, 23.3% used it for watching online videos, and 18.7% used it for playing games. 25.7% respondents said they used tablets most for browsing web pages.

When asked about whether they needed tablets to make calls, 17.5% said they needed very much. However, 83.6% would continue using mobile if tablets could make calls.

Generally speaking, tablets were more useful in life than in work. 28.4% founded it very useful in life, and 57.7% thought it quite useful.

61.7 % of 16 million post-90s surf the Internet everyday, which accounts for 13% of the total number of China Internet users. About half of China post-90s generation use internet more than four times per day; over 40% of them surf internet through mobile devices. 

About 45% of the whole choose to use pads and mobile phones to surf the internet. And the figure is still on the rise.

Mobile phone users have a balanced distribution of time of surfing, the period of between 10pm and midnight with the most number of active internet users. Tablet users between 7pm and midnight.

Post-90s Chinese mobile internet users are most active before bed time except for weekends and holidays when mobile phones are more frequently used than tablet devices.

Entertainment is the main purpose for post-90s Chinese mobile netizens.

According to Nielsen’s report on Hong Kong digital behavior, 87% of Hong Kong consumers have used the Internet in the past 12 months, compared to neighboring markets such as Singapore (67%), Malaysia (38%), Thailand (31%), Philippines (30%) and Indonesia (19%).

Internet usage in Hong Kong is particularly high among those aged 12 to 44 with over nine in ten accessing the Internet on a monthly basis.

The top three application on mobile phones and tablets in Hong Kong are search, email and news.