In Q3 2014, the number of total active users in China mobile security market was 274 million. Top 3 mobile security apps in China were 360 mobile safeguard, Tencent mobile manager and Baidu mobile safeguard with active user coverage of 50.9%, 40.9% and 23.5% respectively in Q3 2014

At present, the continuous growth of mobile payment market urgently need protection of mobile security market. Various mobile security enterprises are now focusing on safety of mobile payment.

Tencent is making positive efforts on dealing with mobile safety issues and has created an ecosystem which including three operators, 15 mobile phone manufactures (such as Samsung, Xiaomi and Lenovo), SF Express，12 mobile apps (such as Shuame mobile app).

The mobile security open platform that created by Baidu mobile safeguard has three mobile security technology including mobile payment protection, ad blocking, virus scan & vulnerability detection. Baidu has cooperated with safety agencies, developers, app stores, banks, third party payment providers and operators. Besides, it is establishing platform’s interface to improve its mobile security ecosystem.

Also read: Insights of China Mobile Payment (Wechat, Alipay) Users

With more than 600 million internet users in China (twice that of the US), it’s no wonder that so many enterprises want to establish a presence there.

Whether to reach the growing base of online shoppers or to provide employees in China with access to benefits and cloud applications, organizations quickly realize that not only can latency become an issue, but just deciphering the rules and regulations can be daunting. While not impossible to achieve, knowing the licensing and content rules ahead of time could save you from failing down the road with your China presence.

ICP stands for “Internet Content Provider”. The Chinese Ministry of Industry and Information Technology (MIIT) governs this license. You will see ICP license numbers on the bottom of websites. The PSB (Public Security Bureau) is another governing body within China. The PSB Beian is another regulation that is mandatory for all websites in China.

The ICP Beian and PSB Beian are mandatory for all websites in China. The ICP License is mandatory for eCommerce website with a shopping cart. The industry-specific licenses are mandatory for those industry-specific websites.

To find out more, CDNetworks has put together a FAQ document that will provide you with a high level understanding of the types of licenses needed to operate a website reaching consumers, businesses, and employees in China.

The FAQ document covers:

• The different types of ICP & Beian licenses
• Overview of additional industry specific licenses
• How to obtain the required licenses

Download the doc here.

Also read: Guide: Website Visibility in China

Baidu recently launched a cloud technology based service monitoring website security and loading speed.

Whether or not you can read Chinese, simply visit this service, enter your website URL and get a scanning results of your website security and loading speed. To get more accurate results, we recommend you register, add and verify your website first without which some features are not available.

Website Health Check

This service will check your website security flaws and provide a score:

1. Below 7: bad
2. 7-8: ordinary
3. 8-9: ok
4. 9-10: good
5. 10 points: very good

If you register, add and verify your Chinese website, the score will keep updated. Baidu pointed out that a low score may affect your search engine ranking. So for SEOers, this is a tool you can use to monitor website performance.

Website Loading Speed

Baidu monitoring service checks website loading speed from various locations, displayed a map. It also provides speed optimization recommendations.

Once you sign up and verify your website, you can receive real time alert by email and/or SMS.

This is part 1 of a series of posts that walk you through a variety of stats on China credit card users. Part 2, Part 3, Part 4.

iResearch released China credit card holders behavior report from 2012 to 2013 in the recent. From October 2012 to October 2013, Chinese credit card holders showed a high frequency of credit card usage. 47.2% used credit cards at least once a week, and 40.2% said they used it averagely one to four times per month.

However, although Chinese credit card holders were highly active in the past year, credit card authorized users were optimistic. Only about 17% opened credit card authorized user account, while 56% said they wouldn’t open authorized user account.

By October 2013, Chinese credit card holders who had opened credit card authorized user account and planned to open it occupied 44.4%. The most important reason for opening authorized user account was the convenience for spouse, with 30.3%. 19.7% opened it for the convenience of their relatives. 15.6% opened it to make precautions for losing primary card.

It showed that Chinese card holders were still in the early stage, focusing mostly on the basis needs of credit cards. They had pretty high credit cards using frequency, but few credit card authorized users. Most Chinese credit card holders had little knowledge of the strengths of using credit card authorized user account.

Credit card authorized user account was one of the main feature of credit card, separating it from debit card. According to iResearch survey, about 50% users opened authorized user account for the convenience of spouse and relatives. Credit card authorized user account was still very basic, with no specified features designed for authorized card holders.

In the future, Chinese banks could make innovation on family finance management credit card, this could be huge breakthrough for credit card business.

According to Enfodesk, China mobile banking total amount of transaction reached 2.22 trillion yuan(359.9 billion USD) in Q2 2013, with a QoQ increase of 56.2%.

In 2012, major China banks had all covered mobile banking service. And in 2013, the competition between banks was pretty fierce, they all had put efforts on marketing and new products.

Mobile banking has just begun in China, banks are focusing on new users increase and using frequency. Marketing is quite traditional, which is to offer discount for transferring money or free. These marketing activities seem outdated and too similar with each other.

In this quarter, mobile banking marketing creation was to increase using frequency, combined with social network to promote mobile auctions. For example, in this May, China Construction Bank schemed out a mobile auction activity. The promotion period was from June to November.

And in new products promotion, banks invest in mobile app upgrading, laying emphasis on security, efficiency and functions. What’s more, banks are trying to draw users attention via social media like Weibo and Weixin.

However, Chinese banks will benefit from this attack as China Ministry of Public Security now requires that leading search engine companies show the links of five state-owned banks at the top of every search page.

This means no matter how unfriendly the sites of banks are to the search engines, they will be shown on the top of search results page of the top ten Chinese search engines.