Average daily reach of Chinese news websites totaled 58.776 million users in September 2015, and the overall effective browsing time reached 110 million hours according to iResearch.

In September 2015, the daily coverage of news portals in China reached 58.776 million users, far more higher than other vertical websites, such as China’s fashion websites and finance websites.

Youth.cn, whose daily coverage reached 930 million internet users, remains the largest news website in China. The daily coverage of Gmw.cn reached 893 million with a penetration rate of 3.5%, ranking second; China.com.cn 772 million internet users with a penetration rate of 3.1%, ranking third. Xinhuanet.com, Cankaoxiaoxi.com, and Eastday.com increased in average daily users compared to the previous month.

Effective browsing time of news websites increased up to 110 million hours in September 2015. Gmw.cn accounted for 8.5% of the total browsing time to 9.5 million hours, followed by Huanqiu.com (7.99 million hours) and Youth.com (7.82 million hours).

Also read: China Social Media Users Insights in 2015

China online news portals’ average daily user coverage exceeded 53 million during period from July 28 to August 3, 2014 according to iResearch. People.com (4.3%) ranks on top with an average daily reach of 11.19 million users, followed by Guangming.com (3.3%) and youth.com (2.8%).

Total effective browsing time on online news portal from July 28 2014 to August 3, 2014 was 25.933 million hours.

Online news portals in China are important channels for marketers. 74% Chinese netizens acquire news online while the proportions of America and the UK are 40% and 38%. Content from online news portals are more authoritative and credible.

Read more: China’s First News Crowdfunding Website