China’s Advertising Market Overview
According to the report released by CTR Media Intelligence, China’s overall advertising market increased 0.4% YoY in the first half of 2017. Compared to last
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
84.3% China internet users on WeChat Moments in H1 2017
The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of
Video streaming users reached 565 million in China in H1 2017
China gaming users continued to grow in 2017, increasing from 417 million to 422 million, but the proportion of internet users who were gamers fell
Social mobile app Momo MAU grew to 91.3 million in Q2 2017
Momo, one of the top social networking mobile app, monthly active users (“MAU”) reached 91.3 million in June 2017, compared to 74.8 million in June
Why most corporate WeChat official accounts fail
Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide
[CASE STUDIES] WeChat promotional pages
Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice
WeChat MAU grew 19.5% to 963M; QQ down to 850M in Q2 2017
The total number of monthly active users on WeChat reached 963 million, an increase of 19.5% YoY according to Tencent’s latest financial results. QQ MAUs
China mobile social app users’ purchase behavior overview 2017
55% of China social app users reported having bought or paid for goods or services on a social app, and of those who have made
Weibo MAU up 28% to 361 million in June 2017
For the second quarter of 2017, Weibo reported net revenues of $253.4 million and 361 million monthly active users.
China search engine market overview Q2 2017
China’s search engine market totaled 23.57 billion yuan (US$3.47 billion) in Q2 2017 with an increase of 25.6% QoQ or 12.2% YoY according to Analysis. Baidu
China’s mobile reading market forecast 2017-2019
As of the end of 2016, China’s mobile reading market reached 11.86 billion yuan and is estimated to grow to over 20 billion yuan in
Mobile social content sharing insights in China
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping
China social media impact survey
Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more
Tencent dominates China’s social ads market in Q1 2017
China social ads market totaled 6.73 billion yuan in the first quarter of 2017 with an increase of 46.4% YoY or -6.5% QoQ according to
WeChat testing search ads for mini-programs
WeChat users start seeing mini-program advertisements after searching since 16 June 2017 as shown in the screen capture below:
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic