China Internet Watch

Toutiao and Tencent News accounted for over 70% of China mobile news apps market

CIW Team — Wed, 29 May 2019 08:00:50 +0000

Toutiao and Tencent News led the news information market with a combined market share of over 70%. NetEase News and iFeng News were the fastest-growing ones.

Market penetration of news information was 55.5% in December, a 9.7% increase year-on-year.

The average DAUs was 290.1 million for this market.

Tencent News took the lead with a penetration rate of 23.7% in 2018, with an increase of 7.3% quarter-on-quarter. Toutiao was a close follower with a penetration rate of 20.6%. Of the top 10 news apps, iFeng News saw the highest growth of 44%, whose penetration rate reached 3.2%.

Toutiao's average DAUs reached 108.2 million in December, the same as three months ago. Tencent News followed with 97.6 million DAUs. The top two players accounted for over 70% of the total.

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Top 10 mobile news apps in China in March 2017

CIW Team — Tue, 02 May 2017 02:00:04 +0000

Tencent News, Toutiao, and Yidianzixun are the top 3 mobile news apps by MAU in China in March 2017, all exceeding 100 million active users.

Tencent News is integrated with several mobile apps from Tencent family including WeChat. It’s not a surprise to see over 220 million MAU.

Toutiao (or Jinri Toutiao; today’s headlines), founded in 2012, has over 172 million active users in March 2017. It’s now more than a product of recommendation engine based on data mining and offering Toutiao account registration for individual users who can share and monetize their knowledge and experiences.

The chart is from the updated E-Book – Mobile Trend in China 2017

Top 7 Mobile News Apps in China in Feb 2017

CIW Team — Mon, 10 Apr 2017 03:00:50 +0000

Tencent News is the top mobile news app by the total number of monthly active users (150.6 million), followed by Toutiao, Tiantian (also owned by Tencent), Sohu News, and Phoenix News.

Phoenix News Pro app tops the App Store paid news app ranking. All top 10 paid apps but Phoenix News are mobile gaming apps. Ifeng.com believes that the algorithm has to strike a balance between news quality and personal interest; between common interest, potential interest, and individual interest.

Continue to read → China’s mobile apps market insights in 2016