According to Enfodesk, China mobile shopping market in Q3 2013 reached 34.1 billion yuan (USD 5.56 billion), with a QoQ increase of 17.7% and a YoY increase of 104%, growing pretty fast.

The growth in Q3 was due to the drive of e-commerce enterprises. They improved mobile-end user loyalty by offering discount and coupons, in order to cultivate user’s mobile shopping habits.

MTOP, is Taobao’s mobile open platform launched in December 2010. It helped a lot of Independent Software Vendors (ISV) to develop mobile apps, such as Meilishuo and Mogujie (Pinterest like social networks in China). MTOP allows Taobao to share its mass consumer market with partners, offering them shop management service, product management, logistics service and other e-commerce services. Taobao aims at serving its 400 million consumers and 5 million wholesalers better and satisfy their needs with MTOP partners.

In mobile shopping market, MTOP alone occupied 79.1% share in Q3 2013, it was absolutely the market dominate. Jingdong mobile ranked the second with 8.7% share, followed by Maimaibao with 1.3%. The other mobile apps were all below 1% market share.

According to Hitwise data released last month, Mogujie and Meilishuo are leading players in China’s social shopping websites. Downstream visits go to Taobao (over 17%) and Taobao Mobile (3.1%), followed by Baidu (2.12%) and Tmall (2.05%).

Social shopping websites like Meilishuo and Mogujie are gaining popularity and about a quarter of downstream visits go to Taobao. Why doesn’t Taobao simply make one of its own? It just did.

Wantu, or naughty rabbit, is launched but not as good as Meilishuo or Mogujie. Users can only login with Taobao ID at the moment and it’s not very well optimized for social media like Weibo.