EnfoDesk estimated the total transaction value of China online employment market exceeded RMB3.24 billion (US$526.67 million) in 2014 and the market is keeping stable growth. It is estimated that in 2017, it will will be over RMB5.33 billion (US$886.41 million).

There are more opportunities for online job hunters with low-level of education and grassroots blue-collar workers. With easy access to Internet as well as popularity of mobile device, they tend to find jobs on the internet.

China online employment market now involves human resource market’s many services, such as headhunting service, job assessment, training, HR outsourcing and consulting. News platform, vertical employment platform，as well as social employment platform will be in the competition.

The popularity of internet in tier-3 & 4 cities and in rural areas as well as small & medium enterprises’ IT improvement promote the development of China online employment in 2014. Besides, the essential reason is that China’s fast-growing economy stimulates continuous need for human resources.

Also read: China E-commerce Market in 2014

In the half of 2014 in China, average deliverability rate, open rate, click-to-open rate and click through rate were 94.54%, 9.39%, 16.71% and 1.57% respectively according to data from Webpower China. The indicators showed stable growth in electronic direct mail (eDM).

In H1 2014, eDM is mainly applied in 14 industries including domestic e-commerce, overseas e-commerce, finance & insurance, group buying, travel & hotel service, human resource, media/ publisher, education/ training and exhibition.

In China, eDM still performed well in human resource category since 2013 and finance & insurance industry was the one with most rapid growth rate in H1 2014.

Liuyun, China client service director of Webpower, points out some tips for eDM’s improvement in China:

1. It is important to promote recognition of eDM and integrate with users’ needs.
2. To strengthen and optimize chart according to enterprises’ operating routines is an effectively method.
3. According to users’ activity, enterprises send campaign mails based on a elected list.
4. According to users’ behaviors, enterprises can send custom-made mails with BI system.
5. Enterprises should consider to optimize system on mobile device.
6. In the near future, mails can integrate with other channels to realize diversity.

Also read: China Email Marketing Industry Report in 2013

Chinese employees’ frequency of changing jobs is higher than American employees in 2014 according to a report from LinkedIn. The report covers Chinese employees from China’s major economic circles, i.e. Beijing-Tianjin-Hebei economic circle, Yangtze river delta economic circle, the pearl river delta economic circle and middle-China economic circle.

The report shows Chinese employees’ average length of service is 34 months while American is 56 months in 2014. Chinese employees’ median of length of service is 24 months, which is over half year shorter than American employees’.

In China, employees in commercial service industry (like Law firms, accounting firms and consulting companies), finance & insurance and Internet industry have the shortest average length of service in 2014.

When changing jobs, Chinese tend to receive job opportunity news passively; the above is a list of factors affecting them to choose a company. Self-development in a company is the first factor  for Chinese employees.

Also read: China Online Employment Market Analysis