The Yuanbao Group, in collaboration with the China Insurance and Pension Research Center at the School of Finance of Tsinghua University, recently published the "2022 China Internet Insurance Consumer Insight Report" (hereinafter referred to as the "Report").

As the economy recovers and market confidence improves, insurance awareness and demand awakened during the pandemic are expected to be unleashed, ushering in a new growth cycle for the Chinese insurance industry, says Li Hong, head of the marketing department at Yuanbao Group.

The Report provides a detailed analysis of the consumption behavior of Internet insurance users, focusing on insurance expenses, purchasing channels, product demand, and claims services while also describing typical consumer demographics in detail.
Millennials Show the Strongest Acceptance of Internet Insurance
Li Hong highlights that among all age groups, Chinese millennials, or those born in the 1980s, have the strongest acceptance of internet insu...

Watsons China's total revenue in 2021 was HK$22.77 billion, a year-on-year increase of 14%, the largest increase in the past five years. Watsons' online sales increased by 94%, providing a strong impetus for the recovery of performance.

Watsons' long-term digital transformation has initially yielded fruitful results, which has become its biggest driving force to resist risks.

In February 2020, Watson's WeChat mini program was officially launched, which means that the private domain is becoming its new home. The reason for the change stems from Watsons' deep insight into consumers.

Watsons noted that post-90s and Gen-Z consumers focus on online convenience and offline experience. The traditional O2O marketing strategy unilaterally drives customers from one platform to another, thus increasing sales.

Watsons implements the O+O platform strategy, breaking the limitations of O2O in the past, and becoming closer to the needs of customers so that they can experience products,...

Among the 200 million new middle class in China, the post-80s and post-90s account for 50.8% and 49.2% respectively, according to data from Questmobile.

The New Middle Class is the group of Chinese between 25 and 40 years old, living in tier-1 to tier-3 cities with an online spending power of over 1,000 yuan. Their online consumption willingness is at a medium to high level.

In terms of urban distribution, the top 10 cities are Beijing, Shanghai, Shenzhen, Guangzhou, Chongqing, Suzhou, Chengdu, Wuhan, Hangzhou, and Tianjin, with the number of people reaching 9.03 million, 8.38 million, 6.91 million, 6.38 million, 5.68 million, 4.48 million, 4.42 million, 3.54 million and 3.45 million respectively.

Their population has reached 204 million with 50.8% born between 1980-1989 and 49.2% between 1990-1995.

Compared with other groups, new middle-class Chinese are more active in real estate, automobile, travel, and other related consumption.

Taking June 2021 data as an ex...

The number of brands and merchants on the Tmall Global platform as of December 31, 2020, grew over 60% year-over-year, according to Alibaba's announced financial results.

Merchants Growth on Tmall Global

From 2017 to 2020, the number of online businesses on Tmall global grew rapidly, with an average annual compound growth rate of 55.2%

In 2021, 38% users prefer Tmall Global as a top choice for cross-border e-commerce shopping. 24% would recommend; and, 27% like it, according to a survey by iResearch.

In order to better connect international brands with Chinese consumers, Tmall Global continues to innovate in its cross-border logistics solutions.

Brands that do not have a physical presence in China can now store inventory in Alibaba's warehouses located in their home markets, and Tmall Global facilitates export to China when orders are placed.

Purchases of products warehoused and shipped from ove...

More than 60% of brands choose to launch new products online during the past one year, and most choose Tmall, according to a joint report by Yicai and Alibaba.

According to the data of the report, in recent years, the total number of new products on the Tmall platform has doubled year by year, and the turnover of more than 30% of the market is driven by new products.

New products account for over 35% of all transactions on Alibaba's Tmall platform in 2020. The number of new products on Tmall doubled in 2020 to over 200 million.Click To Tweet

At the same time, the average unit price of new products is 1.3 times the overall market, which brings more value to the brand.

The post-90s and post-95s have gradually become the main consumption force of new products online, and their average transaction ...

In July 2020, food (non-fresh) and non-alcoholic beverages, alcohol, fresh produce, sun protection, and cooling products have gotten more attention from consumers across the country, according to data shared by Jingdong.

The southern provinces of Guangdong and Zhejiang saw alcohol transaction volume increase 60% YoY. In Hubei and Hebei, the transaction volume of food and non-alcoholic beverages increased by over 50%.

Beijing consumers opted for more fresh produce, with transaction volume growth of over 130% YoY. Heilongjiang and Gansu provinces saw cooling devices like ACs and fans increase by 110% YoY.

Looking at alcohol consumption by age group, post-90s consumption is increasing the fastest, with these consumers preferring liquor over other alcohols. Post-80s consumers tend to choose cocktails and cocktail mixers while post-70s consumers stay true to Baijiu.

Tibet, Shaanxi, Gansu, Guangdong, Zhejiang, Guizhou, Chongqing, and other areas saw an alcohol consumption increas...

WeChat Pay transactions for the tourism industry increased by 43% year-on-year during the recent 3-day Dragon Boat Festival holiday, and the payment amount increased by 27% year-on-year, according to a joint report by WeChat and LY.com.

The short-haul getaway trips are the top options for many; the transactions on WeChat Mini Programs increased by 123.52% YoY.

In response to the call for epidemic prevention and control, many scenic spots have moved their services from offline to online. During the Dragon Boat Festival, the scenic spots provide services such as travel booking through the WeChat Official Account (OA) and Mini Program (MP).

The number of transactions on WeChat OA grew by 38.54% YoY and that on MP increased by 123.52% YoY. Guangzhou Changlong, Beijing Happy Valley, and Shanghai Disneyland have become the top three that saw most WeChat Pay transactions during this holiday.

Shanghai, Guangzhou, and Hangzhou have become the top 3 popular tourist destinations in C...

Technology now facilitates the production and distribution of content. It lowered the barrier of content creation and distribution. As a consequence, contents that previously target specific groups of people can now reach a wider range of audiences in China.

The consumption of digital content has seen disappearing boundaries between urban and rural internet users, between the young and the seniors, and between countries.

First, the geographical boundary between urban and rural areas is disappearing. Now urban and rural audiences can share content between them.

Urban and rural users have entered the mobile Internet era at the same time. And thanks to the development and improvement of the various leading platforms, all kinds of content can now break through boundaries quickly and spread faster.

Rural internet users in China now have much greater exposure to information, they actually watch and read the same text, photos, and short video contents as the urban users do.

Acc...

In terms of overall trends, beauty makeup, travel, fashion, cultural entertainment, and gourmet food rank among the top five in the content ecology of Xiaohongshu’s (a.k.a. Little Red Book) community.

Education, photography, sporting events, technology & digital and home furnishing are among the top five rising categories according to a report from Xiaohongshu. Further, Xiaohongshu, who has been promoting short videos this year, has also disclosed the total duration of the Top 100 videos – about 1,204 years.

The post-95 generation has become the group that publishes the most Beauty & Makeup contents among all ages groups.

In 2019, Xiaohongshu witnessed the output of a variety of makeup content that triggered trends. Many popular makeups were shared first in Xiaohongshu before their widespread, which once again verified Xiaohongshu's ability to drive popular and trending topics.

In the fashion sector, the report shows that men are more inclined to publish fashion...

Other than returning to the hometown to reunite with the family, more and more Chinese people now choose the reverse route of Chinese New Year transportation or spending the Chinese New Year by touring. The overall popularity of Chinese New Year tourism has increased greatly; and, the proportion of the post-90s generation who chose to pay travel expenses by installments exceeded 40%.

According to data from China's Ministry of Culture and Travel, the total number of nationwide tourists reached 415 million during the 2019 Spring Festival, representing a 7.6% increase year-on-year. Based on that, the tourist total may be over 450 million for the Chinese New Year 2020.

Chinese New Year (CNY) 2020, or Spring Festival, has seven public holidays from 24 January (CNY eve) 30 January (6th day of CNY), a total of seven days.
Searches of reverse route increased by 78%; bookings Increased by 40%
This year, more and more people choose to take their parents to their residence city for th...

TikTok, known as Douyin in China, announced a new record for its daily active users (DAUs). Its DAU has exceeded 400 million in January 2020, an increase of 60% YoY. Its contents go beyond entertainment; 14.89 million education videos were created in 2019. The top creators are located in Shanghai, Beijing, and the three northeastern provinces.

In-app revenue at TikTok during Q4 2019 surged 310% to more than $50 million according to Apptopia. Tiktok's total market revenue in the Apple App Store and Google play store is around $67 million (net $62 million) in Q4, which does not include China's domestic market according to SensorTower.

460 thousand families used TikTok in 2019 to take family photos, which received a total number of 2.79 billion views and 100 million likes. Parents made 3.98 million videos on TikTok to record their moments with children in 2019.

Teachers received the most likes (620 million) on TikTok in 2019.

China's post-80s (born between 1980...

48% of China internet users define "rich" with a minimum of 10 million yuan (US$1.42 million); they value "career" the least compared with family, health, love, and wealth; women are more likely than men to go dutch while having dinner with friends, according to a survey conducted by Tencent's Penguin Intelligence.

We summarized the survey finding in four sections: new ideas of China internet users, values, state of life, and future expectations.
New ideas of China internet users
China internet users mostly think that sleeping before 23 o'clock is not considered to stay up late. The threshold for staying up late is considered to be after midnight. The percentage of post-90s staying up late is the highest, according to a survey conducted by Tencent's Penguin Intelligence.

Most netizens think that the age of late marriage is 30 years old or later. On the whole, men's age perceptions of late marriage are slightly younger than women's.

48% of Chinese netizens believe that the th...

Four segments of China's outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers.
High-income Group: Experience Focused

This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch.

Managers at the middle level and above account for 33.8%. The average monthly household income of more than 30,000 yuan accounted for 66.4%.

Characteristics: high expenditure, focus on travel quality, love to buy luxury goods, digital enthusiasts.

Outbound tourist with the expenditure of over 20,000 yuan accounted for 61.6%
Tourists who choose Michelin-recommended restaurants accounted for 39.2%
Tourists who choose five-star hotel accommodation accounted for 38.2%
63.9% of tourists spend more than 10,000 yuan on shopping
29.1% of tourists will buy luxury goods
2...

35.7% of China internet users purchased insurance and 33.7% don't have any insurance policies according to a Tencent survey.

China internet users buying insurance for the first time are getting younger. Post-60s and post-70s, those born between 1960 and 1979, were over 30 years old at their first purchase. For post-80s, the average first-time insurance purchase age dropped to 26.7 y-o; and 21.7 y-o for post-90s.

Chinese consumers place higher priorities of buying insurance policies on children (74.8%) and parents (67.4%) first; insurance for oneself (31.1%) and spouse (26.7%) is on low priorities.

Insurance in China is facing high awareness but low understanding. 82.2% of China internet users are aware of insurance without much understanding while 14.6% of users understand insurance and 3.3% understand little.

The awareness of buying an insurance policy is rising; and, the most recognized insurance types are medical insurance and critical illness insurance. Life ins...

The China New Economic Research Institute and Alipay jointly issued the first "Post-90s Savings Report" in July 2019. The report shows that 92% of the post-90s, people born between 1990 and 1999, have a surplus with their salary every month, and 80% of the people manage the surplus.

By comparing their Yu’e Bao, Alipay's monetary fund, and its virtual credit card Huabei, it shows that the money saved to Yu'e Bao every month by the post-90s is 4.5 times of their Huabei bill on average. In addition, the time that the post-90s started their financial management is 10 years earlier than their parents.

Observing those who used Yu'e Bao and Hua Bei at the same time, Alipay found that they saved more than they spent. Their consumption is also more rational than the outside world imagined.

Ninety percent of them said in the survey that "when buying things other than living necessities, they will fully consider the economic status." However, when it comes to self-elevation, they are...

Post-90s generation consumers are the core growth driver for the personal care market in China.
In China, demographic cohorts were often defined by decades in which the segment was born. Post-90s generation refers to those who were born in the 1990s. They were once considered as "emerging consumers".

But now in 2019, they are in their 20s (from 20 to 29) and have become mainstream consumers for many categories. For personal care brands, they are the core growth driver.

Kantar Worldpanel data showed that on average, in 2018, each female post-90s generation consumer spent 216 yuan more on personal care products than in 2017.

More importantly, they contributed to nearly 30% of personal care category sales value growth. Their contribution to skincare and cosmetics sales value growth was an even higher 35%.

Post-90s generation consumer engagement has become the make-or-break factor for many brands. For example, for the top 50 skincare brands, their sales value growth is co...

Many Chinese consumers have the impression that most users of Pinduoduo are housewives, middle-aged, or elderly people who live in third-tier or fourth-tier cities. They are highly consistent with users of Kuaishou and have extraordinary sensitivity to low price. They are more willing to ask people for help bargaining in WeChat group in order to save a few money.

But in the real world, the situation is more complicated than the general view.

On 7th of May, Aurora big data released "2019 Q1 mobile internet industry data research report", showing that by the end of the first quarter of 2019, 44.2% of the new users of Pinduoduo, the new e-commerce platform, come from the tier-1 and tier-2 cities. The amount of user has continuously grown since then.

According to a report released by Trustdata, among the new users of Pinduoduo, nearly half of them are from first-tier and second-tier cities, with Beijing ranking first, followed by Chengdu, Tianjin, Shanghai, and Hangzhou.

...

In China, the young parents represented by post-90s are growing to be an influencing force of parent-child trips. This market stimulates the consumption of maternal & child caring products. On average, the second-child families spent US$3,758.45 on each trip, US$716.48 more than that of the one-child families. The former group on average takes 3.77 trips every year, 24.8% more frequent than the latter.
Background of parent-child trip market
The number of newborn children totaled 17.2 million in 2017, a negative growth of 3.9% year-on-year. The fertility rate was 12.4%. Fueled by the second-child policy, over 51.% of newborn babies were the second child of a family.

Expenditure on domestic trips reached 4.6 trillion yuan, accounting for 14.4% of overall household consumption in 2017. A total of 5 billion person trips were made domestically in 2017.

There were 175 million post-90s who have reached marriage age (between 18 and 27-year-old), according to the Sixth National ...

China's retail market is estimated to hit US$6.77 trillion by 2019 with e-commerce representing 14.46% of this market. The population of post-80s and post-90s totaled nearly 411 million, more than that of North America. As the millennials group is becoming stronger in consumption and disposable income, brands come to treat them as target customers. 92% of consumption will come outside of tier-1 cities between 2016 and 2030. The integration of online and offline channels in retail becomes a reality.
China's retail market trend
China has surpassed the US to be the largest retail market worldwide. The total retail sales of consumer goods amounted to 34,509.3 billion yuan (US$4,995.92bn) for the past 11 months in 2018, up by 9.1% year-on-year, according to the National Bureau of Statistics. In the US, the estimated retail sales (not adjusted) was US$6,810.87 billion in the same period, an increase of 5.2% year-on-year, according to the U.S. Census Bureau.

China is also the world's...

More and more marketers' attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. UGC-based social e-commerce platforms proved that content was the perfect traffic entry.

China had 986 million mobile internet users as of June 2018, 15.25 million or 1.57% more than that in 2017, according to the report from Analysys. Both the social interaction and video have been a saturated market in China as its user base nearly reaching the summit. In contrast, video & audio entertainment, mobile shopping, and news information all maintained strong growth momentum in obtaining users.

Users' attention has been turning from basic functions to entertainment. More and more attention had been shifted into post-95s, the elderly pop...

Chinese high-end travelers contributed over 80% overall overseas expenditure though they represented just around 20% in the population. Post-90s and post-00s combined accounted for 32% of total outbound travelers. Tier-2 cities showed stronger growth momentum in population and per capita spending than tier-1 cities. 

Chinese went on 130 million person-trips to overseas with a total expenditure of US$115.29 billion in 2017, remaining its position as the biggest source market for outbound travel. This figure was estimated to hit 140 million by the end of 2018, according to the report from Ctrip and MasterCard.

High-end travelers contributed over 80% to overall overseas expenditure, with per capita expenditure four times more than that of overall outbound tourists, though they represented just around 20% of share in the population.

Ctrip made a breakthrough to lead the global online travel market with user transactions reaching 690 billion yuan in the last twelve months ended...

In China, the generation born in the 1980s (referred to as "Post-80s") are facing growing responsibilities. They are now dually burdened with caring for young children and elderly parents. 94.9% of this population is in the habit of financial management according to an iClick survey.

90.7% proactively manage their finances by carefully selecting investment options and comparing financial products to maximize profit. Most of them have some awareness of risk spreading, holding 2 to 4 different types of financial investments. Strategic allocation of wealth has helped the post-80s generation to balance their checkbooks and better cope with increasing financial pressure.

The post-90's generation: Managing finances to better pay for hobbies

Of the post-90s, 89.7% value having a rich and multi-faceted life outside of work.

They have diverse interests including movies, traveling, working out, reading, anime and board games. These hobbies grow out of personal interest, but the...

Chinese post-00s, who were born since the year 2000, are turning adult in 2018. Comparing with post-90s' past consumption, post-00s save more with higher purchasing power and autonomy.
Post-00s has much more affluent material life
The savings of post-00s are around 3 times more than that of post-90s when they were at the same age. The average saving of post-90s was 815 yuan before 19 years old while that of post-00s is 1,840 yuan.

Generally, post-00s have higher household income, which makes it possible for some post-00s to go abroad at their young age. In addition to higher purchasing power, they also have greater financial autonomy and are able to make choices by themselves.

Independent
Since most parents of post-00s received a higher education, they are more open-minded and ready to allow more tolerance to their child. Teachers at school also encourage students to think independently.

Being raised in a more open and inclusive atmosphere, 66% of them are able to m...

Traveling gradually becomes a lifestyle choice for Chinese. In particular, Chinese travelers from tier-1 cities like Beijing, Shanghai, and Nanking have a high demand for parent-child travels, most of them choose to bring parents and children together.

Some like to take pets with them when taking a trip to surrounding cities. Hainan and Shanghai are the most popular domestic destinations for parent-child travels while Singapore and Thailand are the most popular outbound destinations.
"Show you around the beautiful world" becomes a trend
Post-00s is coming of age this year, they have more to say in their families. To some extents, more and more children have become the one who decides the destinations in their families, and their parents are more capable to show them around the world.

Summer and winter vacation are still the peak period of parent-child travels. Other holidays like Children's Day, Christmas, and Mid-Autumn Festival are also the good time for taking a trip. U...

The FMCG market in China is among the world's most rapidly changing, with almost everything about how products are marketed, sold, and purchased changing at a blistering pace.

56.1% of post-90's consumers report being the primary deciding force in their household's shopping and purchase habits. Seeing other people's shared content on social media (54.6%) and looking at recommendations and reviews on e-commerce platforms (50.9%) are the main ways to get to know the products online.

Advertising and marketing channels
While TV and billboards remain important advertising channels in China, they have been supplanted by smartphones, computers, and tablets as the primary channel through which brands interact with consumers. When viewed by age group, post-85 consumers form a sort of middle ground between a post-95 generation who consume advertising digitally and a post-80 generation who remain wedded to newsprint and periodicals.

At present, 56.1% of post-90's consumers repor...

Private customized travel has become increasingly popular with Chinese in 2017 and it is no more a privilege just for the rich. Ctrip had over one million customized orders and saw a 200% increase in revenues in 2017. There were 1658 users from different places chose the private customized travel with destinations covering 141 countries.

The first tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen were still the biggest source of users with customized travel need while the second and third tier cities had the most rapid growth rate in users.

Though it sounds like a high-end way of traveling, customized tour tend to have a cheaper price. In 2017, the per capita spending of the inbound customized tour was 3,200 yuan, decreasing by 20% year-on-year. The same figure for the outbound customized tour was 7,800 yuan, decreasing by 8.2% year-on-year.

In terms of top 10 most favored inbound customized travel destinations, Beijing topped the list. Consumer had the m...

What’s your idea of entrepreneurship based on content creation? Publishing opinion pieces on Daily Headline News, uploading a few comedy videos on Kuai Shou, share a few paragraphs on Weibo? In fact, while doing online shopping on Taobao, people can also kickstart entrepreneurship by doing product reviews videos, live streaming of shopping or even publishing a few chicken-soup-for-the-soul articles. There are numerous influencers who have struck rich just by doing that.

Rankings of Taobao influencers are based on income, also known as “Tao-bes” list (playing on the term “Forbes list”), published the income of the top Taobao influencers. Even before the year 2017 has concluded, more than 100 people have hit an annual income exceeding the million Yuan mark.

“Wei Ya” (薇娅), aged 32, tops the list with an annual income of 25 million Yuan (US$3.78 million), while the second-place, 强力种草机, follows behind with 12 million Yuan (US$1.82 million) and “Heika-Z” ranks third with a mere sho...

China’s movie box office revenue hit 55.911 billion yuan in 2017, soaring to a greater height. The number of movie screens reached 50.8 thousand, more than that in North America for the first time.

For Chinese moviegoers, female accounts for 55% and male 45%. The young under 30-year-old accounts for 49%; users with Bachelor's degree or above accounts for 75%; users with an annual net income of more than 100,000 accounts for 41%; and, those having children account for 41% according to Pintu Media.

China’s movie market saw robust growth in the number of released movies, movie theaters, and movie screens in the recent 5 years. In 2013, it only saw 29 million movie show times in China while in 2017, this number grew to a height of 75 million. In 2017, the number of movie theaters reached 8,576, nearly doubled that of 2013.

With the increase in numbers and improvement in quality, the movie theater has provided the better experience of watching movies for consumers. ...

Chinese young people are the main user group of mobile internet while those from lower-tier cities are definitely the fastest growing segment. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate. FPS became popular among post-90s in lower-tier cities rapidly, as the number of players was 3.5 times as many as that in the same period of last year. Meanwhile, short video and RTS also had doubled viewers/players.

212 Million Young Mobile Internet Users in Lower Tier Cities

With the continuous popularization of the mobile internet, post-90s in lower-tier cities have become a significant users group. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate, according to QuestMobile.

Funny Content and Video Were Their Favorites

Funny content and video had the highest interests and preferences TGI.

High Penetration in Mobile Social, Online Karaoke, Mobile Games, Sho...

According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet.

In 2017, the average daily messages of post-95s QQ users has increased by 18%. So, what does QQ do to keep attracting the young, the core user of the internet?

WeChat attracts more and more middle-aged and elderly people while post-90s and post-00s become QQ’s die-hard fan. Smart device MAU for users aged 21 years or below increased year-on-year, indicating higher stickiness among young users. In the eye of post-00s QQ users, as WeChat is widely used by parents, teachers, and eldership, QQ looks more fun, cool, and free.

In view of the above, QQ is for now still at the peak. With the growth of young users, QQ is more featured with youth than ever.

As early as 2016 Tencent Global Partne...

188 million Chinese post-90s mostly live in third and lower-tier cities in China are more focused on enjoying their lives than post-80s and pursuing a healthy, natural, and personalized lifestyle.

Chinese post-90s, are now all adults with a total population of 188 million, prefer fairly priced Chinese brand smartphone. They like going to the gym, taking the selfie, and reading.

There are more male among post-90s than post-80s with lower proportion having children.

The top 10 smartphone models favored by post-90s are almost all domestic brands except two models from Samsung in 2017.

Most post-90s (58%) live in third-tier or lower-tier cities in China. Tier-2 accounts for 26.6% and tier-1 accounts for 15.4%.

1 in 4 China post-90s consumers use Alipay credit service; and, social, mobile the key driving forces of Chinese post-90s....

31% of Millennials in a KPMG survey expect a significant increase in their income over the next five years compared to just 18 percent of non-Millennials. Their rise to become a key component of China’s retail market is therefore underway.
Millennials: A generational shift
Currently, the average monthly income of Millennials (RMB 11,738) is lower than the rest of the population (RMB 12,423), with close to two-thirds of Millennial respondents earning less than RMB 10,000 a month. In addition, their average monthly spending is also lower at Rmb5,565 a month. It also goes to show that Millennials in China are, in general, quite prudent spenders, with their average monthly spending at less than half of their income.

To cater to a wider audience, businesses operating in China are increasingly adopting a multi-brand strategy. They are marketing a variety of products under different brands, with each targeting a specific set of customers in order to maximize their coverage.

It is ...

China’s automotive market in 2017 reached record-breaking sales of 28.879 million units with an increase by 3%, having maintained its position as the world’s largest car market for the ninth consecutive year.

China new energy automotive sales saw a 53.3% growth in 2017 on a year-on-year basis; the market share of own brand passenger car increased by 0.7%. China’s used car market is expected to keep strong growth momentum with sales totaling over 1,200,000 units, a 20% increase year-on-year.

In the past eleven months of 2017, car retail sales value reached 3.8 trillion yuan, accounting for 26% of the total retail sales value of consumer goods above designated size with a year-on-year increase of 6%.

The Internet has become the number one channel for automobile advertising spend in China, accounting for 37.8% of total in 2017 and followed by TV (29.2%) and outdoor (20.7%) according to iResearch.

China's automotive advertising market reached 15.07 billion yuan (US$2.37...

23-28-year-olds with independent incomes in Shanghai are increasing in both number and purchasing power, gradually realizing their potential as China's first consumption-oriented generation according to a joint report by CBNData and BoC Shanghai Branch published in October 2017.

At the same time, they make up the largest internet user demographic and have very developed mobile shopping habits. Their consumption revolves around health, quality of life, name brands, and imported goods. In addition, the report provides insight into the three trends of "upgrading" which are driving changes in the market: product personalization, category innovation, and marketing content.

With the entry of the post-90's generation into the workforce and the world at large, their purchasing power has increased rapidly in the past few years; the report suggests that some 60% of post-90's consumers have reached a point where their incomes balance out their consumption, and 19% are able to save money...

The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank.

WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) in June 2016.

Post-90s account for 63.6% of total mobile social sharing users in China, followed by post-80s (19.6%). Male users account for 64.2%.

Morning and evening saw higher social sharing with the peak between 9 and 10 in the evening.

Those who only shared once account for 48.4% of total users contributing to 8.1% of total shares in China. Those who shared at least 10 times account for 10.3% contributing to 67.4% of total mobile social sharing.

Over 68% of mobile social sharing users to QQ and Qzone are male. More female social sharing users are on Weibo (45%).

Female users tend to share more shopping rel...